two men jumping up to catch basketball. advertising poster for brightsky.
NASCAR driver wearing defy diabetes logo jacket
NASCAR with defy diabetes logo

BrightSky DEFY DIABETES Campaign

Create a new DEFY DIABETES program logo for BrightSky's PR and social media promotions.
As part of launch activities, Darrell Wallace Jr. drove the No. 54 Toyota Tundra in the NextEra Energy Resources 250, at Daytona International Speedway.
  • FleishmanHillard
  • Public Relations & Digital Marketing Agency
  • Art Direction, Design