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Email: hello

Carmen understands the effectiveness of branding and design practices that engage target audiences by bridging cultural and geographic barriers. With two continents worth of experience, Carmen offers beautiful and effective design solutions for public relations and advertising agencies, as well as direct clients.

Work Experience

Brand Creative
Columbia University Irving Medical Center, Office of Communications—New York, NY (1 Year)
Owner of the visual brand identity design and brand guide. Analyze trends and data, supervise internal and external advertising campaigns for the schools and departments, enhance Columbia’s visibility and strategic positioning on print designs and touch-points. Overseeing branding for four professional colleges and schools which focus on scientific research, health and medical education, and patient care. Help develop the organization’s awareness and fundraising campaigns to foster continued strategic growth. Work with institutional partners on co-branding and tri-banding setting including environmental design, digital and print.

Design Director
Creasia LLC—New York, NY (12 Years)
Lead creative and design for all multi-disciplinary projects throughout the life cycle. Maintain brand consistency and guidelines across multiple platforms and deliverables from digital to prints. Design and implement brand graphics systems for the brand look. Working with client’s marketing and pr groups and external vendors to develop core brand values.

Selected clients at Creasia
BrightSky (via FleishmanHillard)
Pfizer (via FleishmanHillard)
American Express
TD Securities
G&S Business Communications
New York Road Runners (via Chowder, Inc.)
Anvil
My.Suit
Apple & Eve
D’artagnan
Nastel Technology
Goddard Riverside Community

Senior Art Director
Cullinane—New York, NY (4 Years)
Manage a small team to service Fortune 500 clients in financial services and biotech. Design packagings and POP for retail products. Create concepts for advertising and marketing campaigns, work with junior designers on layout designs, work with outside vendors on photography and programming, supervise production.

Selected clients at Cullinane
S&P
Goldman Sachs
Cartus
ConvergEx
Macquarie Infrastructure Company
United Capital Markets
Abel/Noser
BIO
Cambrex Corp

Art Director
Nicosia Creative Expresso Ltd—New York, NY (2 Years)
Create packaging design and POP for beauty, luxury, and food and beverage brands. Create concepts, work with designers, 3D rendering, and studio
production teams.

Selected clients at Nicosia
Bath & Body Works
Victoria Secrets
Apple & Eve
Gaucho Ranch Argentinian Products
Carlo I

Art Director
Draft Worldwide (Later FCB)—New York, NY (2 years)
Create marketing collateral for B2B and B2C. Assist new business pitch.

Selected clients at Draft
EAB
George Little Management

Skill
Entrepreneurial spirit with excellent time and organizational management
Proficiency in English, Cantonese, and Mandarin
Adobe Creative Cloud, Microsoft Office Suite, Sketch, Keynote

Education
Bachelor in Communications Design
Swire School of Design, Hong Kong Polytechnic University, Hong Kong

Hobby
Competitive ballroom dancing
Bikram yoga
Kickboxing