Curiosity, Passion and Conviction are the Ingredients for Great Designs
Carmen understands the effectiveness of branding and design practices that engage target audiences by bridging cultural and geographic barriers. With two continents worth of experience, Carmen offers beautiful and effective design solutions for public relations and advertising agencies, as well as direct clients.
Columbia University Irving Medical Center, Office of Communications—New York, NY (current)
Owner of the visual brand identity design and brand guide. Analyze trends and data, supervise internal and external advertising campaign for the schools and departments, enhance Columbia’s visibility and strategic positioning on print designs and touch-points. Overseeing branding for four professional colleges and schools which focus on scientific research, health and medical education, and patient care. Help develop the organization’s awareness and fundraising campaigns to foster continued strategic growth. Work with institutional partners on co-branding and tri-banding setting including environmental design, digital and print.
Creasia LLC—New York, NY (12 Years)
Lead creative and design for all multi-disciplinary projects throughout the life cycle. Maintain brand consistency and guidelines across multiple platforms and deliverables from digital to prints. Design and implement brand graphics systems for the brand look. Working with client’s marketing and pr groups and external vendors to develop core brand values.
Selected clients at Creasia
BrightSky (via FleishmanHillard)
Pfizer (via FleishmanHillard)
G&S Business Communications
New York Road Runners (via Chowder, Inc.)
Apple & Eve
Goddard Riverside Community
Senior Art Director
Cullinane—New York, NY (4 Years)
Manage a small team to service Fortune 500 clients in financial services and biotech. Design packagings and POP for retail products. Create concepts for advertising and marketing campaigns, work with junior designers on layout designs, work with outside vendors on photography and programming, supervise production.
Selected clients at Cullinane
Macquarie Infrastructure Company
United Capital Markets
Nicosia Creative Expresso Ltd—New York, NY (2 Years)
Create packaging design and POP for beauty, luxury, and food and beverage brands. Create concepts, work with designers, 3D rendering, and studio
Selected clients at Nicosia
Bath & Body Works
Apple & Eve
Gaucho Ranch Argentinian Products
Draft Worldwide (Later FCB)—New York, NY (2 years)
Create marketing collateral for B2B and B2C. Assist new business pitch.
Selected clients at Draft
George Little Management
Entrepreneurial spirit with excellent time and organizational management
Proficiency in English, Cantonese, and Mandarin
Adobe Creative Cloud, Microsoft Office Suite, Sketch, Keynote
Bachelor in Communications Design
Swire School of Design, Hong Kong Polytechnic University, Hong Kong
Competitive ballroom dancing